Marketing

The Flourish conference is next weekend (April 4th and 5th), and it seems like a logical place to do some Drupal marketing.

It looks like we'd still be able to get a table.

Are there other folks planning on attending that would be up for setting up a marketing table?

I'm fairly new to the marketing group so please forgive if my post is old news/irrelevant/something else bad, but I guess I have to begin somewhere.

I've been using Drupal for 2 or 3 years now. What I've found over that time is a couple of things in particular that I think could make a major impact on Drupal usage:

If we are going to generate more traffic for Drupal 6 I think we need to focus on current non Drupal CMS users - since they are familiar with what their CMS can / can't do. Drupal 6 is more elegant than Drupal 4/5 and deserves some attention from them. The drupal.org site is way more organized (one thing that turns new Drupal users off) than it was a year ago and there is talks of a new UI for Drupal.org. Now is the time to really dig in with marketing efforts.

The open source community is celebrating the release of Drupal's easiest version ever: Drupal 6 [http://drupal.org/drupal-6.0.] This version fixes many of the annoyances and limitations of Drupal.

Among the improvements are easier installation, with carefully guided steps. Drag and drop administration, including the much-awaited drag-drop taxonomy administration, openID and an improved workflow module (via custom triggers). Drupal themes are now easier to customize too.

Pipol,

Ire-release na ang Drupal 6.0 and we need all help we could get to create a strong blast to herald the event. Here's a letter from the Marketing group (below). If you can help, contact Kieran through the Marketing group at GDO.

(from kieran)

1) We have an official press release. It is being translated into 14 languages
2) We need to familiarize ourselves with http://drupal.org/drupal-6.0.
3) Robert Douglass is going to lead the Digg and Reddit publishing effort. We need a document explaining how to add social news widgets to your blog.

The slogan proposal wiki and no follow discussions got me thinking about more seo stuff related to Drupal.org

One big thing that's missing is a meta description tag. This doesn't affect ranking so much any more, but it's often used in results listings and sometimes relevancy. It's also a good place to put all the buzzwords we might not want to stuff into a slogan.

Here's a first run:

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A good roundup of what an SEO friendly CMS should offer by Rand Fishkin of SEOmoz. Most of the needs are met by Drupal core and the rest can be done with contrib modules. Two questions come to my mind:

I just posted a link to my delicious account on Dooce, a very high traffic blog, switching to Drupal. It's a great case study of a high profile, high traffic blog going Drupal.

Hello,

We are looking for speakers for the upcoming DrupalCon in Boston. Since you are subscribed to a business and marketing related group, you might be especially interested in the "Business and Marketing" track (see http://boston2008.drupalcon.org/business-and-marketing-track-descriptions ).

This track covers the following topics:

• The Drupal ecosystem
• Businesses learning to use Drupal
• Case studies
• Showcases: NPO, Education, News, Media, Government, Healthcare

I found this coming in from Drupal planet http://www.tech-wanderings.com/drupal-nofollowed-too-pervasive.

Greg Holsclaw talks about how nofollow attributes could be hurting Drupal (rel=nofollow being a well intentioned way of deterring spam. Something that has managed to keep the ratio of spam to real content on the web down to a respectable 10:1 :P) Basically, he points out that most internal links on drupal.org get the nofollow attribute attached to them.

Greg makes a number of good points, but I think the two most important are: