Marketing

I'm wanting to get a discussion going, primarily about creating a Facebook page for the South African Drupal community, secondarily about the other communication tools at our disposal and how best to use them.

http://www.linkedin.com/groupItem?view=&gid=117056&type=member&item=5286...

I want to crowd source a fact sheet on Marketing Drupal. Including case studies, etc. I'll post it back to the community when its done. Please add here, or on LinkedIn, I'll compile it and post it back here or a download link.

Thanks! Surprised this hasn't been done before.

¿Hay paro en Drupal? Por lo que veo no. Están todos los programadores Drupal trabajando? Estoy pre-confeccionando una oferta de trabajo para un programador Drupal. Es un proyecto muy interesante con mucho sitio para la creatividad. Quería huir de los típicos canales tipo infojobs. Pense que por aquí habría gente interesada que de verdad les guste el desarrollo en drupal. Pero parece que estáis todos currando!! si no es así darme un toque.

Calling all Drupal supporters, we need you to spread the word about this remarkable past "event":

Giant Drupal icon lights up Sydney Harbour Bridge
http://drupal.org/node/1044906

We have a rare opportunity to ride on Oprah's coat-tails and generate some publicity for Drupal out in the "real" world, where some people still haven't heard of Drupal (I know, how f#@*ed up is that?!).

Here's how you can help:

1. Add a comment to the story on Drupal.org (see above)

Hello. As you know, Drupal 7 is almost here! We are looking for volunteers to help with translation of Drupal 7 release announcement and press release to multiple languages.
More information here: http://groups.drupal.org/node/113499
If anyone would like to help - please edit that wiki page and add your name.

Thank you!

Uns dos temas discutidos no último meetup foi o do marketing. Embora eu não faça parte da equipa então criada, lanço a minha acha para lançar a discussão.
Como anexos apresento uma proposta de 4 elementos para um banner/slideshow a colocar no site. Recorri a um banco de imagens gratuitas (http://www.photl.com), com as limitações de escolha que naturalmente acarreta, e editei/alterei umas quantas.
Defendo as frases curtas (2 a 3 palavras) e imagens que gerem impressões, mais do que explicitar/traduzir graficamente o texto.

As I sit here working on a top-to-bottom redesign of the Suzhead web site, I find myself thinking about how we small shops try to balance promoting our services and products with doing "real" (aka billable) work.

My company web site is outdated and badly in need of the in-progress redesign. It was put up about four years ago when I began consulting, and has received only a few minor updates since. Why? It's just plain expedient to put off playing with my own site when there is billable work to be had, and in the past four years there has pretty much always been some billable work available.

DrupalCon Communications Love.

This year I took on the role of communications manager for DruapalCon San Francisco 2010. We wanted a lot of people to come and feel the Drupal love at the Moscone Center in Downtown San Francisco. We accomplished that goal. San Francisco was the largest crowd of Drupal people in one place at one time yet. Marketing played a part in that.

Process:
The communications strategy had a few elements to it. I tried to keep the channels simple and focused on areas which produced results. So the here are the main areas I focused on:

Hey everybody,

Everyone uses email, and I use it to communicate with mailing lists for user groups pretty frequently. This made me think that I could throw a line or two of text at the bottom of my email to talk about something I'd like to gently remind people about. A great example is this DrupalCamp.

I have started a personal email signature campaign for things like Florida Creatives and Likemind which I host locally, and I think we could employ a similar tactic with our communications throughout the web.

Podéis apuntaros al grupo de Facebook, en esta dirección

http://www.facebook.com/event.php?eid=190193768664#/group.php?gid=155846...

También he creado un evento, al que se accede desde esta página

No olvidéis apuntaros porque yo solo tengo 50 amigos, y a muy pocos les interesa Drupal.