Marketing

Do you feel Asian region or China/Korea community needs more support from Drupal association?
Do you want to get more involved in the direction of Drupal Association and marketing of Drupal?
Drupal Association is eager to support to grow drupal adoption and support all communities including ASIAN communities if we let DA hear. :)

Feel free to join the group and make your voice and make a change you want to see. :)

http://groups.drupal.org/marketing-drupal
http://groups.drupal.org/drupal-association

Today I've mostly been tidying up the marketing group home page, highlighting four topics we are currently canvassing for views on:

• What is it that Drupal does so well?
• Who are our "mindset" competitors that we need to overcome?
• Who are Drupal's competitors and what do they do particularly well?
• Who is Drupal's target group? What are their demographics? Psychographics?

NOTES: This is a step in a planned Branding exercise that is outlined here:
Brand Strategy Purpose and Workflow

We are basing this entire thread on this simple idea: The purpose of undertaking the branding of Drupal is to accelerate the adoption of Drupal.

Which begs the question: Adoption by who?

Who is our target group? What are their demographics? Psychographics?

After tidying up the DrupalBAM ('Drupal Branding And Marketing') group homepage and structure last night I saw the conversation had started to flow so today, after getting my own personal chores and meetings out of the way, I caught up on the conversation.

The aim of the Branding & Marketing group is to bring together the efforts of people from around the world who have been to various marketing BoFs, meetings, etc. and want to be as involved in the work they do with regards for Drupal as the people who write code by using the system that's been built up over the last twelfty years.

With less than three weeks to go until our second DrupalCamp in Brighton - a.k.a. BADCampUK - we desperately need more session submissions as there's only 3, with over 20 attendees signed up.

"Organise earlier!" I hear you say. Well, yes, that's the plan, but things as they are this is how it is. I created this second camp as I want to align our camp with the yearly Brighton Digital Festival (http://2012.brightondigitalfestival.co.uk/) so that it raises the profile within the digital community at large and not just the Drupalers.

Marketing is the process of meeting the demands of the market. For example, many want to learn Drupal, but how do they get there? Not everyone can afford to visit a DrupalCon, some can't see, speak or hear. Everyone has differing needs, and marketing is the role of bringing these two parties together in successful collaboration.

There are hundreds, if not thousands, of marketing people in our community but they currently have a tough job finding out how they can help out.

Yes, I am going to purposely make a silly acronym for everything :D

As with Drupal itself, there is never one answer for what type of events we need for Drupal. Then there's timing - some people can't make Mondays, some can't make evenings, etc. I'm a great believer in what one of the Drupal London guys said in Munich about having more, smaller events. That doesn't mean we shouldn't have the big ones too, but we can achieve more being small pieces loosely joined.

A solicitud de varios miembros de nuestra comunidad, hemos lanzado los trabajos del sitio drupalbolivia.org

Pese a que ya existe un proyecto similar a nivel latino americano, los objetivos son de difundir el uso de Drupal en nuestro país, de tener una herramienta de documentación y podcast para la comunidad local y en fin demostrar a nosotros mismos y al mundo que en Bolivia se hace buenos sitios Drupal.