Marketing of Drupal

This is just a reposting of Amazon's post over on Drupal Marketing but I thought it would be particularly interesting to those trying to sell administration or management on using Drupal over other platforms.
http://groups.drupal.org/node/13505

So I've been starting down the path of building a stronger community at Penn State that's interested in Drupal. I know of about 60+ interested parties who at least want some more information about how Drupal could be used at my university. I'm also mentoring 4 or so students / staff in Drupal and as part of that effort, began to write an online book in Drupal to go over the basics or at least provide links out to other locations so they could get up to speed quickly. This began my thinking of a drupal@psu resource until I began to think a bit more about the resource.