Search Engine Optimization (SEO)

We encourage users to post events happening in the community to the community events group on https://www.drupal.org.

Discussion, tips and tricks for making your Drupal site rise to the top of search result lists.

including SEO modules development & discussions.

tjholowaychuk's picture

My Input on must have modules

I believe in order to obtain a fairly high standard for increasing organic traffic that the modules mentioned in this Drupal SEO Tutorial should be included in nearly every site. This screencast touches on pros and cons of the modules that I would suggest. Apart from that there are many steps that themers must take as well to increase organic growth but thats another screencast!

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pedropablo's picture

A pair of SEO tips regarding taxonomies

Hope you find these tips useful. They had very good impact on my sites.
I had a site with lot of taxonomies created "on the fly". This was very useful to get good rankings for very specific and rare keywords, that in sum were providing an important volume of traffic. I consider this the first tip, although no new news: the major key good point in Drupal SEO are taxonomies: they are the gate to lots of very specific keywords. I consider this the best starting point to go after more appealing ones.
The problem with this approach is that although submitting sitemaps to google and all that stuff, many of those taxonomy pages were not being indexed by Google, and many of this "mini keywords" results were lost (I suppose Google could consider the content very similar between some of them).
Here goes the second tip: using the taxonomy introduction module, I was able to add a brief introduction, different for every term. This simple action resulted in much more taxonomy pages getting indexed, and lot of visits coming from many more of those very specific keywords.

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pedropablo's picture

A critical warning related to meta tags module??

Hello
Just to share something that happened to my cuentos site some weeks ago. I was configuring metatags to include geourl info (previously was it was only including description, abstract and keywords fields). When I checked the geourl field to be included, then automatically DC.title tag was added to my all pages (although I didn't notice until some time ago).
The problem was that this was considered by Google as a duplicated tittle issue, and my pages were so heavily penalized that it was almost impossible to find my site in Google, even for keyworks that were very, very closely related to my site, that previously were #1 or #2. It took me about a week to discover what had happened to my site's rankings (webmaster tools was very helpful with this, although it took some time to report the "duplicate title" cue). Once I removed geourl field, DC.tittle disappeared and good rankings returned after another week. At least, I learned something very valuable, don' do that ever again!

Has anyone of you experience those kind of problems with DC.tittle tags? is it supposed Google to consider them as a duplicated title tag, and penalize them?

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Z2222's picture

Drupal Path module SEO problem

If using the Path Module (which is standard for SEO), the URLs become case insensitive even on *nix servers. That means you can get duplicate content if people accidentally link to versions of your URLs with different cases.

Example:

  • drupal.org/handbook
  • drupal.org/hAnDbOoK

Just something to watch out for until it's fixed.

I added an issue here:
http://drupal.org/node/276201

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TonW's picture

Another duplicate content problem

Hi,

I just checked google webmaster tools and i found that i have 4 pages duplicated from categories (taxonomy) one of them is:

/taxonomy/term/10 that its duplicated of ‎/taxonomy/term/10/0

Is the correct method to disallow all of those duplicate categories with:

Disallow /taxonomy/term/*/0

I would like to just remove all the /taxonomy/term/*/0 in all categories, for example:

/taxonomy/term/1/0
/taxonomy/term/2/0
/taxonomy/term/3/0
...

Thanks.

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chrisschaub's picture

Taxonomy and splitting votes

I've been doing quite a lot of seo tweaking to various Drupal sites over the past few years. I've run into an issue that I would like to throw out for discussion. On the one hand, taxonomy is great for categorizing your site, getting crawled and helping engines understand your clusters of content. On the other hand, all of those taxonomy links in posts are internal site "votes" for taxonomy listing pages which might or might not be the key search engine target pages for those concepts.

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mangwills's picture

htaccess redirect and duplicate content

Hi! I'm new to Drupal, but am trying out the tips I see in this group. They've been very helpful.

I recently just moved my old site, www.amici.com.ph to Drupal. I still have to learn how to do themes soon. The old links that were indexed by google, I used htaccess to redirect to relevant pages of the new website. Since the old links redirect to new pages, won't they be treated as pages with duplicate content?

Thanks!

William

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Z2222's picture

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PRFB's picture

Beware duplicate content - redirect IP to URL with .htaccess

Today I discovered something disturbing: a bunch of pages of my Drupal 5 cruise guide site were missing from Google's index under the site name, and showed up under the IP address instead. Worse yet, Google has been known to penalize sites for duplicating content on a large scale - a real risk if it's seeing both the URL and the IP address. I did some digging, and I think I found a solution worth sharing.

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greggles's picture

SEO Tips for Newspaper Websites

Generally speaking I find that SEO articles are light on details and heavy on the same old simple ideas, so I was quite happily surprised by Newspaper SEO by Joost de Valk.

Of course, all of these things are easy to achieve with Drupal (if not already standard) :)

Some interesting tips:

<

blockquote>Make sure the article title is in the tag too, and include the category. - - works best in my experience.
...

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PRFB's picture

Our 2c on SEO...

I work on a cruise information site built in Drupal 5. In addition to a handy guide explaining the essentials of a 1st cruise, we lets users browse and share cruise ship pictures and cruise stories. We've given some thought to SEO, so I thought I'd share a few things we've learned....

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Search Engine Optimization

How to SEO Drupal.org:


  1. Better keyword selection. Phrases like "Community Plumbing" are cute/fun/interesting but do little to actually move our cause forward. We should change the title tag to: "Drupal Content Management System, an Open Source CMS"

  • There isn't an H1 tag. There should be an H1 tag (styled to match the theme) just beneath/near the logo that matches the Title Tag.
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    M. P.'s picture

    Still having 404 issues with Drupal

    Hi,

    I am using Drupal 5.2, Cleanurls, Pathauto and Global Redirect enabled.
    Drupal is throwing correct 404 in most cases, BUT
    Drupal doesnt throw 404 for all urls with the following pattern:
    http://example.com/myContentType/doesnotexist

    You can see this Issue live:
    http://drupal.org/forum/doesnotexist

    Maybe this could be exploited by someone and hurt your SE rankings.
    Has anyone a workaround for this? Or don't you see this as an issue?

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    TonW's picture

    How to change title of...

    Hi,

    I have been checking Google Webmaster Tools and i got 32 Duplicate meta descriptions:

    All the /node?page=* pages.

    How do i add custom titles for those pagination pages?

    Thanks.

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    yaph's picture

    What makes a good CMS from an SEO Perspective

    A good roundup of what an SEO friendly CMS should offer by Rand Fishkin of SEOmoz. Most of the needs are met by Drupal core and the rest can be done with contrib modules. Two questions come to my mind:

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    jwhatcott-gdo's picture

    Time to Give Back: Become a Speaker at Drupalcon Boston 2008

    Hello,

    We are looking for speakers for the upcoming DrupalCon in Boston. Since you are subscribed to a business and marketing related group, you might be especially interested in the "Business and Marketing" track (see http://boston2008.drupalcon.org/business-and-marketing-track-descriptions ).

    This track covers the following topics:

    • The Drupal ecosystem
    • Businesses learning to use Drupal
    • Case studies
    • Showcases: NPO, Education, News, Media, Government, Healthcare
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    shunshifu's picture

    Nofollow Module

    I think something that is badly needed for drupal SEO is a way to add nofollow tags selectively to a menu link.

    The noindex idea is good but it doesn't really solve the intended problem. Even if a page is set to noindex and there is a link to it (which of course there is) link juice will be sent it's way. So in a way its actually worse. Your sending link juice to a page and then telling the SE's not to index it. Essentially sending your link juice to oblivian.

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    Artist_B's picture

    Drupal and ? variable

    I noticed that a few variables of Drupal could cause a few bots take it as duplicate content. For example: domain.ext/?randomtext.

    I checked google today and i got indexed domain.ext?text in google and its flagged as duplicate content.

    I added this to robots.txt:

    Disallow:/?text

    Do you think its enough to be removed from google results?

    Thanks.

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    Ben Finklea's picture

    Announcing the "SEO" Checklist Module

    I am pleased to announce the release of the Drupal "SEO" Checklist Module.

    The "SEO" Checklist Module provides a list of good Search Engine Optimization actions that you should take to maximize the presence of your website in the major search engines. It provides little functionality itself but rather it helps you keep track of what needs to be done.

    **Benefits:

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    osviweb's picture

    sitemap and clean urls

    Hallo
    this is my first post, I hope I do it properly.

    I'm tring to optimize drupal for seo. I'm using clean urls with pathauto and semplified urls. To avoid duplicated content between clean urls and nodes I've disabled the spiders to visit the nodes pages by editing the robots.txt file
    with
    Disallow: /agenzietui/node$

    Now the problem is that the sitemap module is generating a sitemap which includes all the nodes pages and not the semplified urls pages.

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