Get the design specifics on taking your site to a higher level of sales effectiveness in 2010, with an inspirational, interactive talk with Josh Ward. He describes how to get 40-50% improvements in conversion from conversion-rate-focused design adjustments to a exisitng, well-executed SEO initiatives. Josh offers results from Volacci clients, such as an online retailer in health and wellness. Conversion Rate Optimization (CRO) efforts yield big results with relatively minor changes.
Josh will present the 7 things that you must do to increase the conversion rate of every Drupal website you build. Josh will cover:
-Keeping Web visitors engaged
-Calls to Action that Really Work
-How to Set Up A/B and Multivariate testing using Google Website Optimizer
-The multiplier effect from improvements across SEO, PPC, and conversion rates
Josh Ward
VP of Business Development & Relationship Management at Volacci Corporation
Josh’s passion is fostering great experiences for online users. As VP of Business Development and Relationship Management, Josh directs sales and the alliance partner program for Volacci. He guides clients to gain maximum advantage from SEO, advertising, and conversion rate optimization (CRO). Volacci helps clients turn Web visitors into buyers. As a result, clients become raving fans of Volacci.