adidas and Coty launched the "adidas Moves Pulse" web site on 9/15/2010 to promote the new Moves Pulse fragrance for the teen market.
High School kids create an original short video of their "move" and upload it, then vote for videos. The top 16 videos will proceed to a tournament style bracket and the winner gets $1000 in adidas merch and $15K for the school.
I am the sole developer who built the website with Drupal 6 in 7 weeks, using the Mediafront module and OSM player, and video transcoding with encoding.com
Unfortunately there are still some minor display issues caused by poorly formed x-browser code added by others, but the functions work.
I will be presenting a case study of the site at the Drupal NYC meetup on 10/6 and later at the Northern NJ meetup.