Posted by phunster on September 2, 2011 at 12:51am
The NNJ Drupal Meetup Group will be having Lisa Trager, one of the leading Content Strategists present her process and share insights in user experience and ways to ensure that a sound strategy is in place.
More to come.
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Here is Lisa's bio:
Lisa Trager is a Content Strategist/User Experience Designer/Information Architect, whose experience working on branded and non-branded websites, intranet portals, video for the web, and marketing campaigns brings a well-rounded understanding of how to get the message across, regardless of the medium. As an expert in developing eMarketing and Social Media solutions for healthcare, pharmaceutical, and financial services clients, she works with clients to develop and execute online strategies that balance the needs of users with business objectives.
With over fifteen years experience in User Experience Design, Lisa’s approach provides a practical process for assessing the current state in order to make sound recommendations for the future redesign. Regardless of the complexity of the project or depth of content involved, Lisa’s insights and 3-step methodology of Discovery, Analysis, and Design is a tried and true methodology, which leverages the brand, helps to define the business value proposition, drives traffic, and integrates the latest online trends for each industry.
With a background in theatre and television production, Lisa’s approach is grounded in finding the story to tell and identifying the key topics that will resonate with the targeted audience.
Currently, Lisa is working as a Consultant for Prudential Financial Services in Newark, NJ where she is leading efforts to redesign Individual Life Insurance’s portal for financial professionals as well as their new branded website. She is also working to develop Prudential’s guidelines around social media.
Lisa’s previous experience includes working on both the agency as well as client side. Agencies include Porter Novelli and Publicis Modem, both of which are New York interactive agencies. She has an expertise in pharma having worked on accounts for Sanofi-Aventis, Sanofi-Pasteaur, Merck, Novartis, and NovoNordisk