Advanced

Get the design specifics on taking your site to a higher level of sales effectiveness in 2010, with an inspirational, interactive talk with Josh Ward. He describes how to get 40-50% improvements in conversion from conversion-rate-focused design adjustments to a exisitng, well-executed SEO initiatives. Josh offers results from Volacci clients, such as an online retailer in health and wellness. Conversion Rate Optimization (CRO) efforts yield big results with relatively minor changes.

Do you ever feel frustrated trying to sell your Drupal expertise/services? Has your excitement for Drupal not translated into more customers? Do you struggle filling up your pipeline and planning for future growth? In this session you will learn some ways to improve your Drupal sales method and process. The session will focus on developing and executing a strategy to bring in a constant flow of leads and customers. We're all tired of traditional sales "trickery", but we still need to find new clients.

Duration: 1 hour

One hour, ten mini-sessions, any topic...as long as it's five minutes long. Pitch your crazy new module, complain about the state of documentation, show how you built your lizard selling site using Drupal, talk about the 5 best modules for organizing profile pictures, dazzle us with strategies for getting work done while taking care of five small dogs and a baby, demonstrate your awesome Jquery menus, show newbies how to review a patch, brag about how you got your users to navigate 70 different content types. As long as it's 5 minutes long, it's fair game.

Description

Exportables have become all the rage in drupal over the last year or so. They go a long way to solve the long standing issue in drupal that not only is content stored in the database, but much of the configuration of the site as well. That configuration is what makes your site different from the basic install that drupal ships with, and often is the real "work" in creating a drupal site. Because it lives in the database, it makes it hard to:

• Track changes to configurations overtime
• Store backups of just the configuration

Description

Views was originally targeted toward site builders to allow them to create lists of users and content without having to know any SQL or php, but it has grown to become an awesome tool for module developers creating custom or contrib modules. In this session we will cover how module developers can leverage the views module in the following ways.

Agenda

• Easily views enable your module's tables using the table wizard module. Complete with relationships and sorts.

Duration: 1 hour

WordPress gets some very important things right, and their hold on this market is proof. There are 11.4 million active installations of WordPress software, compared to only hundreds of thousands of Drupal installations. We need to get our act together, raise our standards, and lower the barrier to entry.

Come join me in talking about what this community needs to do to ensure its survival. What should we really be focusing on in Drupal Core for D8? What should you do with your own modules to prevent our CMS from being abandoned in favor of something else?

Duration: 1 hour

CiviCRM has a really wide feature set. But invariably there will be some specialized function that your client or organization needs. Inspired by Drupals hooks, CiviCRM first added hooks and then an API - now in its second version. You can craft a solution to address that unique function by leveraging Drupal's modularity with CiviCRM's hooks and API.

Agenda

• CiviCRM has Hooks!
• Overview of CiviCRM data model (give the APIs a context)
• Take a Tour of the CiviCRM APIs
• Demo: CiviCRM Relate

This session is intended to be a laid back discussion about the benefits and drawbacks of freelancing as a Drupaler. The main theme here is how the the individual actually represents a community, and clarifying the difference between working as a Drupaler in the freelance world and more 'generic' kinds of web-design related freelancing.

Topics include but are not limited to

• Pitching a project
• Legal paperwork & proposals
• Development vs. design & theming and time management
• How to deal with crazy people
• Q & A