This group is a central place for the Drupal Association Branding and Marketing Committee activities and is open for anyone interested to participate. Read more about our focus, goals, and purpose in our charter.
Our work is organized into the major areas listed below. We use this group for discussions and issue queues on drupal.org for tracking individual tasks. Join us and let's help Drupal dominate the world!
Projects
The purpose of undertaking the branding of Drupal is to accelerate the adoption of Drupal. In order to achieve this, we are focusing on the following areas:
- Mission - Promoting the Drupal project to the public at large with particular focus on non-Drupal developers, CMOs, IT decision-makers and other project owners
- Branding - Coordinating efforts around the brand, logo, and other collateral
- Research - Ongoing marketing and competitive research
- Ideas - Ideas and opportunities
- Infrastructure - Organizational aspects of the Branding and Marketing Committee
- Supporting Events
A full description of the goals and detailed breakdown of associated tasks can be found on the Drupal Association Marketing and Branding Committee Charter.
Marketing Collateral wiki
A collection of Drupal marketing collateral from all over the community. It's a wiki so feel free to add your own:
Get involved!
Here's some ways you can get involved:
DrupalBAM Issue Queues
Infrastructure tools queue
- Videos/screencasts on how to use projects & issue queues
Drupal.org Content Issue Queues
- Services Listings Queue (Guidelines/Instructions)
- Training Listings Queue (Guidelines/Instructions)
- Case Studies Queue (Guidelines/Instructions)
Current Discussions
Please do join in the following discussions we are having about branding and marketing:
- Defining Success of Drupal Marketing
- What is it that Drupal does so well?
- Who are our "mindset" competitors that we need to overcome?
- Who are Drupal's competitors and what do they do particularly well?
- Who is Drupal's target group? What are their demographics? Psychographics?
Ongoing
The following are ongoing projects:
- Submit Drupal collateral you've discovered to the Marketing Collateral Wiki
- Designers - join in the Visual Branding of Drupal working group
Recent posts:
DrupalCampChina 2013 Keynote: Drupal, Hypermedia and the Future of the Web
Last updated by Yvonne Chen on Tue, 2013-03-19 05:41
Drupal, Hypermedia and the Future of the Web
Drupal is used to build some of the biggest and best known sites on the web and thousands of developers are utilizing it to build nearly 10% of every site on the web. The latest version, Drupal 8, expected to be released before the end of the year, substantially rewrites entire sections, incorporating the Symfony2 framework to completely change how its used to build websites and web applications.
Read more
DrupalCon CxO: Registration now open!
HI Everyone,
I hope you can attend the DrupalCon Portland CxO event on May 20th. It's a time for Drupal business owners to network and solve common business challenges at the Open Forum that will be moderated by Jeff Walpole of Phase2 Technology.
I'm sure Drupal marketing will remain a hot topic at this event.
Be sure to sign up sooner than later because seating is limited.
You can find details and registration here: http://portland2013.drupal.org/cxo
Thanks for considering!
Megan
Read more
Use of visuals for Drupal events (Branding)
Hi guys,
We've been working on the organization of Drupal Global Training Days in our local community and I was wondering if we could potentially use the official logo for the event's promotion, post on groups and communication around the event.
Read more
Drupal.org content team meeting
Have you ever visited Drupal.org Case studies, or Marketplace, or Drupal Planet? All of them are moderated by a small team of volunteers. And they really need your help! No coding skills are required to contribute to Drupal.org in this way.
Read moreOpen Invitation for a Keynote Speaker at DrupalCampChina 2013 / 征集2013年Drupal中国营主题演讲嘉宾
Last updated by Yvonne Chen on Tue, 2013-02-05 08:47
We have announced that DrupalCampChina will be held on March 23rd, 2013 in Shanghai! http://groups.drupal.org/node/276853. Now, as the Drupal community in China, we are writing openly to invite an experienced Drupal speaker to come to our camp, and give us a keynote speech! (and of course, your travel expense will be reimbursed; thanks to Drupal Association)
CMS Garden at CeBIT 2013 - All the relevant open source content management systems in one place
CeBIT at Hannover, Germany is the world's largest and most international computer expo/trade fair. The established "Open Source Park" area hosted a Drupal booth last year. The maintainer of Open Source Park now defined a new project within this area (and we may proudly say that the German Drupal association contributed a lot to this idea): CMS Garden
DrupalCamp London 2013
We are pleased to invite everyone to the UK’s capital to join the brightest minds in Drupal for a three day Drupal Camp which will bring together Drupal developers, themers, users and those interested in learning more about Drupal.
Drupal Camp London will be held on the weekend of the 1st, 2nd and 3rd March 2013 and is kindly hosted by City University, London, EC1V 0HB (in between Angel and Old Street, London).
Read more
Drupal.org growth statistics 2012
A little while ago Jacob Singh and Gerhard Killesreiter did some work to gather some growth statistics about drupal.org. Here's that data and some analysis of it (see attached Open Document Spreadsheet for the raw data and some pivot tables of the data).
- We can see a big bump in registrations in January 2011 - Go Drupal 7.
Live Webinar: Taking Drupal Cross-platform
10 things you need to know to optimize a Drupal website for any device or platform.
When:
January 10th
North America – 2PM EST. Register Here
EMEA – 3PM GMT. Register Here
Marketing Collateral Wiki Page
The Drupal Marketing Wiki is an open source resource for anyone involved in the marketing and selling of Drupal services. The goal of this page is to provide a central location for sharing Drupal marketing collateral. Please post marketing items about Drupal that you think other marketers can use to help spread the word -- i.e. whitepapers, eBook, webinars, and short videos.
Tip: items added to the page should be designed for easy sharing. Printer friendly is good, revisable format is better, when it comes to multimedia then the digital assets or links to the assets themselves.
Read more
Drupal 8 release best practices: Lesson from Drupal 7, 6, 5, 4.7
https://acquiameetings.webex.com/acquiameetings/j.php?ED=202857712&UID=1...
US iPhone one click: 16504793208,,732471468
Global call-in numbers: https://acquiameetings.webex.com/acquiameetings/globalcallin.php?service...
Agenda:
- http://groups.drupal.org/drupal-seven-release-party-2011-01-07
- http://drupal.org/plan-Drupal-7-release-party
- http://drupal.org/drupal-7.0
- Translation of Drupal 7 announcement and press release
When should we re-launch Drupal.org on D7?
Review of Drupal Camp Seoul 2012(Oct 6th) & participation on DevOn conference
Drupal Camp Seoul 2012 was held on October 6th Saturday 2PM for the first time in Korea.
http://drupal.or.kr/camp-seoul
Marketing Fundraising Brainstorm
The Drupal Branding And Marketing Committee {BAM} needs your help!
We are trying to come up with Fundraising Ideas and we would like to hear ideas from you. These ideas must be NEW and not pull funds away from existing sources that already support the Drupal Association.
Where Does The Money Go?
BAM is working on some BIG goals. You can participate in the conversation here on GDO. Right now, we are working on several initiatives that each would require a financial outlay. Plus, we are planning for a significant investment throughout 2013 for the launch of Drupal 8. Our ideas include the purchase of print ads, video production, swag, exhibit booth materials, printed material, professional analysis services, and much more.
Who Is / What Is BAM?
BAM is a grassroots committee, led by Ben Finklea, that exists under the DA and consists of at least one board member and an international cast of independent Drupalers, shop owners, marketers, designers, themers, and coders, who volunteer their time, talents, and resources to place Drupal in the best position possible for future growth via Branding and Marketing. Read more about the creation of BAM in the official announcement by the DA. https://association.drupal.org/about/staff/marketing-branding-committee
1st International Drupal Art Exhibition
It's a great honor to announce the 1st International Drupal Art Exhibition, to be held at DrupalPicchu 2014, with the following slogan: Give Color to the Community!
With the goal of promoting the participation of the Drupal Community in the organization of DrupalPicchu, we are running a series of contests, with prizes ranging from free entrance tickets to an exclusive 'Art Exhibition Sponsor' plan and a free trip to DrupalPicchu.
Read moreVideos/screencasts needed on how to use the DrupalBAM projects & issue queues
Please see:
http://drupal.org/node/1807418
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blockquote>In order for the Drupal Branding and Marketing Committee to be successful, the group and four associated projects need to be used in order to split what needs to be done into manageable components, just as the Drupal project itself does for the software side of things.
Read moreSupport wanted for having 'Drupal booth' at Dev conference and drupal camp in Korea
Drupal is going to be spread out and exposed bigger than ever in Korea soon.
Drupal Camp Seoul 2012 is scheduled on Oct 6th 2-6PM for 100 seats and already more than 111 people signed up for 120 limit signup capacity.
Not many people ever heard of Drupal in Korea and this camp is not like other drupal camp in USA or European countries.
It is more like introducing Drupal along with other CMS.
I wondered if Drupal Association would be interested in supporting to spread out Drupal in Korea with this event.
One thing I thought was having video setup and edit and share/upload.
Defining Success of Drupal Marketing
Continuing through the process outlined here: http://groups.drupal.org/node/250768
The next step is for us to define success. It's easy to say "grow Drupal faster" but we need to put some hard objective (and subjective) metrics on the outcome of Drupal Marketing.
The questions to answer are these:
- What is our definition of true success for Drupal? How do we measure it?
- What is the distance between where we are today and that success?
Audio from DrupalBAM Branding and Marketing Committee BoF Session at DrupalCon Munich
Apologies for the delay!
http://archive.org/details/DrupalconMunich-2012-Bof-Drupalbam-BrandingAn...
Read moreRoles
In the Virtual Enterprise Network book which I'm taking good bits from and altering according to needs - Ken describes six critical roles people play:
- architect
- broker
- coach
- technology support
- executive leaders
- group leaders
over two major areas:
development:
- market
- community
- capability
support:
- campaign
- product
- projects
People play different roles at different times, or as the Party people would say "hats".
Read more